RAXUP Privacy Policy

Introduction

This Privacy Policy document details the methods by which RaxUp collects, utilizes, and retains your personal data when engaging with our application and associated services. It further delineates your entitlements and options concerning your personal data in accordance with the General Data Protection Regulation (GDPR).

Types of Information Collected

  • Collected by User Interaction: RaxUp collects specific data when users engage with our services. This includes but is not limited to, registering for an account, using our AR games, and submitting requests or inquiries. The type of information collected may involve basic contact details and usage data related to our AR features.
  • Automatic Data Collection: Our services automatically gather certain types of information from your device. This may involve device identifiers, browser types, and interaction data with our services, such as game usage patterns and engagement with service communications.

Utilization of Collected Information

  • Service Operation and Enhancement: The collected data is primarily utilized to enhance the functionality and effectiveness of our services, focusing on the advancement of our AR games and the cognitive development of athletes.
  • Personalization and Analysis: Data is utilized for personalizing user experience, analyzing service usage trends, and developing new features.

TrueDepth API Use

RaxUp uses the TrueDepth API to detect body joints using the front camera, which assists in selecting objects in AR games. Notably, we do not collect or store any data like face landmarks or use this data for purposes other than those stated.

  • Services: We offer three AR games that use the front camera for detecting body joints, enhancing the gaming experience by integrating physical movements with virtual gameplay.
  • User Permissions: We request users to permit the use of front and back cameras for AR gaming and physical measurements, respectively.
  • Data Usage and Storage: The data collected is strictly for in-app purposes and is not shared with third parties nor stored in external databases. All data processing is local to the user's device, ensuring privacy and security.

Disclosure of Personal Data

We will never sell your personal data to third parties. However, we may disclose your personal data to service providers, subsidiaries, or affiliates within our corporate family, or within our business partners to help us provide and improve our Applications and Services. Additionally, we may disclose personal data if we believe that such disclosure is necessary to comply with applicable laws or regulations, to protect our property or rights, or to prevent fraud or other illegal activity.

Retention of Personal Data

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected unless a longer retention period is required or permitted by law.

Security of Personal Data

We employ reasonable and appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee the absolute security of your personal data.

Privacy Policy Update: Video Collection for Analysis

To respect your privacy and data security, we collect and store gameplay videos on our secure servers to analyze user engagement with our app. These videos are used exclusively for improving your gaming experience by understanding how players interact with the app. We do not share or sell your videos to third-party services for any other purposes. The collection and storage of these videos are done in compliance with applicable privacy laws and best practices to ensure your personal data's safety and confidentiality. Your privacy remains a top priority, and we implement strict security measures to protect your gameplay videos.

Data Collection and Use in Advertising Campaigns

In order to enhance the effectiveness of our marketing campaigns and provide you with more relevant advertisements, we have integrated third-party advertising services, including Facebook Ads and Google Ads, into our application. These services utilize cookies and similar tracking technologies to collect data regarding the installations of our app to ascertain whether such installations originate from our advertising campaigns. The information gathered is used solely for the analysis and optimization of our marketing efforts and is processed in accordance with our privacy policy, adhering to all applicable privacy laws and regulations. For more detailed information on how we collect, use, and protect your data, as well as how you can manage your preferences and rights regarding this data, please refer to our full privacy policy.

Your Rights

Under the GDPR, you have the right to access, rectify, erase, restrict, object to processing, and port your personal data. You also have the right to withdraw your consent to the processing of your personal data, to lodge a complaint with a supervisory authority, and to exercise any other rights granted to you under the GDPR.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time by posting updated versions on our Application. Your continued use of our Application and Services after any such modification constitutes your acceptance of the updated Privacy Policy.

Our DPO

The primary role of the data protection officer (DPO) is to ensure that RaxUp LTD processes the personal data of its staff, customers, providers, or any other personal data stated in this document can be collected. in compliance with the applicable data protection rules.

Contact Us

If you have any questions or concerns about this Privacy Policy or the processing of your personal data, please contact us.