ATHLX Privacy Policy

Introduction

This Privacy Policy document explains how Athlx AI collects, uses, and stores your personal data when you use our application and any related services including but not limited to physical test results, anthropometry, and growth rate. It also outlines your rights and choices regarding your personal data under the General Data Protection Regulation (GDPR).

Types of Information Collected

  • Collected by User Interaction: ATHLX collects specific data when users engage with our services. This includes but is not limited to, registering for an account, using our AR games, and submitting requests or inquiries. The type of information collected may involve basic contact details and usage data related to our AR features.
  • Automatic Data Collection: Our services automatically gather certain types of information from your device. This may involve device identifiers, browser types, and interaction data with our services, such as game usage patterns and engagement with service communications.

Utilization of Collected Information

  • Service Operation and Enhancement: The information gathered is primarily used to operate and improve our services, including our AR games, user height, and arm span estimation, and sports recommendation models.
  • Personalization and Analysis: Data is utilized for personalizing user experience, analyzing service usage trends, and developing new features.

TrueDepth API Use

ATHLX uses the TrueDepth API to detect body joints using the front camera, which assists in selecting objects in AR games. Notably, we do not collect or store any data like face landmarks or use this data for purposes other than those stated.

  • App Features: ATHLX's app leverages camera technology to detect the user's face and the lidar sensor for depth capturing, enabling us to calculate user height and arm span for personalized sports recommendations.
  • Services: We offer three AR games that use the front camera for detecting body joints, enhancing the gaming experience by integrating physical movements with virtual gameplay.
  • User Permissions: We request users to permit the use of front and back cameras for AR gaming and physical measurements, respectively.
  • Data Usage and Storage: The data collected is strictly for in-app purposes and is not shared with third parties nor stored in external databases. All data processing is local to the user's device, ensuring privacy and security.

Disclosure of Personal Data

We will never sell your personal data to third parties. However, we may disclose your personal data to service providers, subsidiaries, or affiliates within our corporate family, or within our business partners to help us provide and improve our Applications and Services. Additionally, we may disclose personal data if we believe that such disclosure is necessary to comply with applicable laws or regulations, to protect our property or rights, or to prevent fraud or other illegal activity.

Retention of Personal Data

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected unless a longer retention period is required or permitted by law.

Security of Personal Data

We employ reasonable and appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee the absolute security of your personal data.

Your Rights

Under the GDPR, you have the right to access, rectify, erase, restrict, object to processing, and port your personal data. You also have the right to withdraw your consent to the processing of your personal data, to lodge a complaint with a supervisory authority, and to exercise any other rights granted to you under the GDPR.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time by posting updated versions on our Application. Your continued use of our Application and Services after any such modification constitutes your acceptance of the updated Privacy Policy.

Our DPO

The primary role of the data protection officer (DPO) is to ensure that Athlx AI LTD processes the personal data of its staff, customers, providers, or any other personal data stated in this document can be collected. in compliance with the applicable data protection rules.

Contact Us

If you have any questions or concerns about this Privacy Policy or the processing of your personal data, please contact us.